Home » Investment » Lively raises $4 million for direct-to-consumer ‘Leisurée’ brand

Lively raises $4 million for direct-to-consumer ‘Leisurée’ brand

Lively, a New York-based direct-to-consumer lingerie brand, has raised $4 million in seed funding. The company has raised $5.5 million to date. GGV Capital, intimate apparel manufacturer, Gelmart International, and Harvey Sanders, the former CEO and president of Nautica Enterprises, Inc. led the round. Fashion influencer and budding media mogul Leandra Medine, also contributed to …

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