French designer Coralie Marabelle, has won L’Oréal’s Paris Fashion Grant for a prize value of a €10,000 (about $10,584 at current exchange).
The awards jury for the grant convened on March 3 to select the winner, from 11 contestants who were invited to the Designers Apartment showroom by the French Fashion Federation. The other four emerging designers on the shortlist include Victoria Tomas, Wilfried Lantoine, Mazarine Paris and Quoï Alexander.
Actress Julianne Moore, a brand ambassador for L’Oréal Paris, was chosen to deliver the prize at a private gala dinner organized at Parisian restaurant, Le Grand Colbert on March 5. For the competition, each designer created an outfit, and the final looks were displayed at the award dinner.
“Our support for emerging fashion talent is close to our DNA as the brand that democratizes fashion’s beauty trends,” Pierre-Emmanuel Angeloglou, global brand president of L’Oréal Paris, said in a WWD report.
The fashion grant, which is a first for L’Oréal, is a way for the cosmetic brand to have a greater presence in the fashion industry by recognizing and supporting the careers of emerging designers. And in that vein, L’Oréal has been the official sponsor of Paris Fashion Week for the last three years, Fashion Network reports.
“Besides the catwalk shows, we are keen to recognize young designers by shining the spotlight on promising labels, offering a little financial help and a visibility boost,” a spokesperson for L’Oréal Paris said in a statement.
Marabelle was recently recognized at the Hyères Fashion Festival in 2014.
She said she plans to use the prize winnings toward staging a show, to which L’Oréal Paris would also lend beauty support, Vogue reports.
“If you’d told the 13-year-old me, I would have fainted,” she said. “I’ve always wanted to create clothes that make women feel confident. This is the most rewarding day of my life.”