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Loverly raises $2 million for its bridal concierge service

Loverly, a New York-based bridal search engine, just raised $2 million in Series B funding. The new round of investment brings the company’s total raise to $6.97 million.

The investment round was led by Hunt Technology Ventures, LP with participation from Montage Ventures, GrowthX, Transmedia Capital, 645 Ventures, Great Oaks Capital and Female Founders Fund.

Co-founded in 2012 by sister duo Kellee and Leila Khalil, Loverly helps brides-to-be search for bridal ideas, trends and other wedding-related information.

Using the search engine a bride, groom and their bridal party can also receive tips, buy wedding products, evaluate who to hire for their weddings and share the information they’ve found on these topics.

Also as part of the investment, the company is announcing the launch of a new chat-based concierge service. The app sends brides and grooms a list of vetted wedding vendors that match a couple’s budget, needs and who has availability for their wedding date, according to a TechCrunch report.

Loverly executives said the new investment will go towards supporting the new app launch.

By Ashley Paintsil



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