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Marc Jacobs Fall/Winter 2017/18 Collection to be sold on VIPLUX on October 17th, 2017 (PRNewsfoto/VIPLUX)

LVMH and Marc Jacobs Launches First Online Flagship Store in China

VIPLUX, the flagship luxury channel dedicated to international luxury and premium brands on vip.com, announced the formal opening of US fashion luxury brand Marc Jacobs’ only authorized online flagship store in China. This is Marc Jacobs’ first flagship presence in China’s e-commerce world. From today, the 300 million members of vip.com will have the exclusive opportunity to buy the luxury brand’s new 2017 autumn and winter product lineup, synchronously released around the world on the VIPLUX channel, allowing the massive membership to gain access to the New York street style attire whose signature, first and foremost, is the embodiment of “hip hop with elegance”.

VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods. VIPLUX is also dedicated to assuring them of an end-to-end, high-end shopping experience at a level consistent with what one would expect when shopping, from browsing to purchase to after-sale service. That is why Marc Jacobs chose VIPLUX as the virtual locale for the opening of its first China-based online flagship store. China’s traditional e-commerce platforms, with years of accumulated experience, have developed and nurtured what could be termed as legions of well-established and loyal followers whose shopping experience has been optimized by the application of years of accumulated data on consumer buying habits and supported by a top-notch shipping and logistics service with nationwide reach. In addition to satisfaction with the optimized buyer experience, international fashion luxury brands such as Marc Jacobs pay close attention as to whether the platform can accurately convey the brand’s image and spirit, and whether the shopping experience matches the brand’s positioning. For this reason, Marc Jacobs always seeks a partner who fully understands the concept behind the brand. vip.com co-founder, Arthur Hong, said “The cooperation between VIPLUX and Marc Jacobs is a testament to VIPLUX’s expertise in understanding how to “become one” with the spirit of the specific brand, and to match that with market growth.”

s part of its strategy of establishing a stellar reputation commensurate with the meaning of the term “luxury”, VIPLUX has entered into strategic collaborations with more than 200 leading international fashion luxury brands, among them, Armani Group, Salvatore Ferragamo, Versace, Roberto CavalliSergio Rossi, Trussardi and Diesel. These brands have all opened flagship stores on VIPLUX, backed by a 100% guarantee in the authenticity of the products sold.

During the second half of this year, China’s e-commerce giants have been investing heavily in the luxury goods sector, and will continue to do so, although the sector is still in the exploratory stage, with a long way to go before reaching full maturation.

Amid the increasingly fierce competition, Arthur Hong explained how he remains steadfastly confident in VIPLUX’s continued success: “Developing a solid level of expertise in luxury products is a winning formula for VIPLUX.” Looking ahead, VIPLUX plans to continue investing in the luxury goods e-commerce sector with the mission of creating a comprehensive high-end shopping experience, helping consumers around the world to gain a better understanding of shopping, luxury goods and fashion.

By Lolita A. Alford

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