With another Fashion Month come and gone, it’s time to take a look at what pieces made a major impact off the runway. Lyst’s analytics team compiled statistics about which looks were the most popular during fashion week based off of spikes in consumer interest related to the street style seen during Fashion Month. Read on to find the most popular street style trends from this season.
Street style influences like Laurel Pantin, Caroline Issa and Courtney Trop were all seen wearing this classic print, leading to a 61% jump in searches online as well as a 23% rise in sales. Mango’s plaid coat proved to be the most popular interpretation of this trend.
Gucci’s bags were seen on the arms of Ursina Gysi, Jessica Minkoff and Anna Della Russo, causing a 102% rise in searches and a 32% rise in sales. The most popular style proved to be Gucci’s graffiti and doodle-inspired Marmont bag.
A darker interpretation of spring’s favorite print was dominant on the streets this season. Influences such as Giorgia Tordini, Radhika Nair and Stine Erhardtsen wore variations of this floral pattern, leading to rises of 63% in searches and 26% in sales. MSGM’s black mini skirt with floral embroideries proved to be the favorite interpretation of this trend.
Vinyl made several appearances on the street this season on Sarah Harris, Camille Charrière and Vanessa Hong. This unusual material saw a 79% jump in searches and 27% rise in sales. Topshop’s black vinyl trench was most popular.
Florrie Thomas, Camille Charrière and Sophie Turner didn’t care about their feet getting dirty this season. Slick white boots were a major trend on the streets, with searches going up by 82% and sales going up by 30%. H&M’s take on the trend proved to be the most popular and affordable way to get this look.
Lisa Aiken, Erika Boldrin and Irina Lakicevic borrowed from the menswear department this season. Crisp striped shirts were a favorite of fashion influencers, seeing a 43% jump in searches and 31% in sales. Zara’s blue and white design was the favorite way to get this classic look.
Carlotta Oddi, Lucy Williams and Aimee Song took a different approach to Raybans’ classic styles. The octagonal style had a massive 98% jump in searches and 46% rise in sales.
Classics like denim jackets got major updates on the street this season. Mary Seng, Olivia Palermo and Yasmin Sewell sported jackets with floral patterns and brand name patches. This trend saw a 78% rise in searches and 42% rise in sales. Maje’s embroidered denim jacket was the most popular version of this look.
Suiting (Fancy Blazers)
Sarah Harris, Romee Strijd and Clémence Poésy suited up this season in refined blazers. This trend saw a 78% rise in searches and a 40% rise in sales. Comme des Garcons’ black style was the most popular piece of this look.
Rachel Wang, Chiara Totire and Michela Meni all packed a punch with red on the streets this season. The bold color saw a 120% rise in searches and a 108% rise in sales. Tibi’s wide leg trousers were the most popular style with their mixed abstract shape and bold color.