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For M.Gemi, data is king. | Image courtesy: M.Gemi

M.Gemi raises $16 million to push data-backed supply chain

M.Gemi, a Boston-based direct-to-consumer shoe brand, has raised $16 million in Series C funding. The company has raised a total of $47.2 million to date. BurdaPrincipal Investments, the growth capital arm of German media company Hubert Burda Media, led the funding. The company’s previous investors Accel, General Catalyst Partners and Forerunner Ventures also contributed to …

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