Maisonette, an NYC-based online childrenswear shop, has raised $2.7 million in seed funding.
The investment came from New Enterprise Associates and Thrive Partners. Angels Silas Chou, Andrew Rosen, Marcus Wainwright and his wife, Glenna Neece, Vivi Nevo and Jonathan and his wife, Lizzie Tisch, also contributed to the round.
Maisonette was co-founded by Vogue Magazine alums Sylvana Durrett and Luisana Mendoza-Roccia, as an online childrenswear and lifestyle marketplace featuring a curated assortment of products ranging from apparel and accessories to furniture and home decor for children who are 0 to 12-years-old.
“An estimated 90 percent of new parents are millennials, people who are going to be shopping in a completely different way,” Mendoza Roccia said in a Vogue report. “A big part of what we’re doing is bringing a local-boutique experience to the masses.”
The site aggregates childrenswear and lifestyle boutiques from a global network of over 40 boutiques and 125 brands onto one retail platform with a centralized checkout process, FinSMEs reports.
And all of the products are presented through original editorial content featuring interviews, photo shoots and curated lists from fashion tastemakers and celebrities.
Maisonette executives said the new investment will be used to expand operations.
“Maisonette aims to do for the kids’ market what Net-a-Porter and Farfetch did for designers — stock hundreds of brands, from cult and international houses to little-known labels, in one convenient location online,” Patricia Garcia wrote on Vogue.com.