Before this, Sebba served as chief executive at the Net-a-Porter Group from 2003 to 2014. He also currently serves as a board member for several companies outside of the fashion industry including Flowerbx.
Every month the fast-fashion retailer delivers new collections of clothing in sizes 14 to 28 from its outposts in Long Island City, New York and Colombus, Ohio.
To stay with its aim to keep its assortment fresh, the brand recently partnered with Teresa Maccapani Missoni (of Missoni fashion family fame) for a limited-edition capsule collection. The collection is available on the site and in Eloquii’s temporary concept shop at the Fashion Centre in Pentagon City in Arlington, Virginia.
Eloquii previously collaborated with New York based bridal boutique Stone Fox Bride on a capsule collection.
“We are absolutely open to partnering with external designers or creative entities if we believe our customers and community will respect the outcome and we can execute it well,” Eloquii’s CEO, Mariah Chase, told WWD.
The collaboration with Missoni will be priced a bit higher than Eloquii’s $40 to $170 range, with 24 pieces ranging from $75 to $325. The collection is centered around dresses, with tops, pants and jackets featuring summer-friendly prints and embellishments.
With designer collaborations and the appointment and the appointment of Net-a-Porter veteran Sebba, the retailer is working to put plus-size fashion on equal footing with straight-size brands.
“It was very important for Teresa to make clothing for women that haven’t had many options when shopping,” Chase said. “She wanted to give this community an elevated product that was designed especially for them and really represents Teresa’s creative vision.”