Home » Acquisitions » Marquee Brands acquires entire BCBG Max Azria Global Holdings portfolio
BCBG is getting a new lease on life. | Image courtesy: BCBG

Marquee Brands acquires entire BCBG Max Azria Global Holdings portfolio

Marquee Brands, a brand acquisition, licensing and development company, has acquired BCBG Max Azria Global Holdings’ entire portfolio for $108 million. Marquee will acquire BCBGMAXAZRIA, BCBGeneration, Herve Leger and all the brands’ related intellectual property. BCBG Max Azria brands will join Marquee’s portfolio alongside Bruno Magli, Ben Sherman and Body Glove. “Acquiring these three brands …

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