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Millennials vs. Baby Boomers: Survey Reveals Surprising Shopping Similarities Between Two Age Groups

Radius Global Market Research recently conducted a study on Millennial and Boomer purchasing trends, which revealed that Millennials (18-32 year olds) and Boomers (49-67 year olds) are not as different as Conventional Wisdom may suggest. Well, at least when it comes to shopping, they’re not – while some differences were certainly found, the study also ...

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