Home »

Millennials vs. Baby Boomers: Survey Reveals Surprising Shopping Similarities Between Two Age Groups

Radius Global Market Research recently conducted a study on Millennial and Boomer purchasing trends, which revealed that Millennials (18-32 year olds) and Boomers (49-67 year olds) are not as different as Conventional Wisdom may suggest. Well, at least when it comes to shopping, they’re not – while some differences were certainly found, the study also …

This content is for members only. Become a member now to get access to this and other awesome members-only content.

Check Also

LVMH announces launch of multi-brand fashion site 24 Sèvres

LVMH, the world’s largest fashion conglomerate, has announced it will launch, 24 Sevres, a multi-brand fashion site inspired …