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Lighting can be our worst enemy, but Modiface is trying to fix that. | Image screenshot: Modiface

ModiFace launches Light Field Rendering tech to simulate makeup shades

Lighting can be our worst enemy, especially when trying to find the right shade of lipstick to apply for the day. What looks good in a dimly lit room might make us look like Ronald McDonald in regular sunlight. Well, there may just be a solution to this dilemma. 

ModiFace, the Canada-based augmented reality technology lab for beauty brands, just launched Light Field Rendering, a simulator for makeup shades based on lighting conditions.

The patented technology enables adjustments of various makeup shades by estimating the light fields in videos.

“Adjusting for lighting variations is the biggest challenge in the simulation of makeup on photos and video,” Dr. Parham Aarabi, CEO of ModiFace, said. “Light Field Rendering allows users to visualize and brands to demonstrate makeup shades in different lighting environments, all the while knowing that the simulations are color-matched to the real-life product.”

The Light Field Rendering technology initially estimates the light field based on a video of the surrounding environment. Light parameters are then configured, including how the light is interacting on your skin.

From there, the coloration of the makeup layer is calculated and the color is adjusted to match the lighting on the scene. 

ModiFace’s Light Field Rendering technology will be available through the beauty lab’s augmented reality beauty partners including Allergan, L’Oreal, Unilever, Yves Rocher and Sephora.

By Kendal Parliament 

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