Mother of Pearl and palmer//harding have won this year’s £200,000 ($247,460 at current exchange) BFC/Vogue Designer Fashion Fund prize.
As part of the prize, Levi Palmer and Matthew Harding, the creative directors of palmer//harding and Amy Powney, the creative director of Mother of Pearl, will also receive mentorship through the BFC’s business support team, which includes access to investors and industry experts.
Back in January the British Fashion Council announced the shortlist for the prize, which included emerging British fashion talents Huishan Zhang, Osman, Shrimps, Sophie Hulme and Toogood.
“Amy, Levi and Matthew impressed the panel with the clear vision they had for the future of their businesses, and showed a real understanding of how this money could be used to benefit and futureproof the growth of their brands,” Caroline Rush CBE and CEO of the British Fashion Council, said in a statement. Both brands are built on strong and dynamic creative visions, and it’s an exciting time to see them expand commercially to compliment this.”
This year’s judges included Gemma Metheringham of Next’s Label, Helen David of Harrods, Ian Lewis of Harrys of London Ltd., Samantha Cameron, the wife of former UK Prime Minister, David Cameron, Joan Burstein, founder of Browns, Lisa Armstrong, fashion director Daily Telegraph, Sarah Manley, Mary Homer of Topshop and Susanne Tide-Frater of Farfetch.
Launched in 2009, the fund is sponsored by British Vogue, Burberry, Harrods, Label, Paul Smith and Topshop. Previous winners include Christopher Kane, Erdem, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto and Sophia Webster.