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This is the future of fashion. | Image courtesy: NYFT Lab

New York Fashion Tech Lab debuts nine female-led startups at Demo Day

It’s no secret that the retail industry is in need of a bit of shakeup, and who better to do that than nine of the industry’s brightest female minds?

Thursday, New York Fashion Tech Lab, the industry’s solution to spotting and building female-led startups, held its fourth annual Tech Runway Demo Day at the Time Inc. building.

The nine female founded tech companies that presented at Demo Day have developed market solutions using artificial intelligence, machine learning, visual search, IOT augmented and virtual reality and related technologies.

Returning to work with this year’s class are NYFT Lab founding members J. Crew and Macy’s. Second and third year veteran partners Bloomingdale’s, Kohl’s and Time Inc. came back to lend a helping hand, while newcomers MATCHESFASHION.com, and Vera Bradley, added their unique perspective. The 2017 class will be in residence at Spring, a cultural and creative hub for fashion, tech, art, music and food, comprised of a collaborative workspace, members club, world-class ad agency, production facilities and events programming.

 “Applying technology at the heart of what we do enables us to globalize our brands and businesses — it expands our horizons and pushes us forward,” Tom Chapman, co- executive chairman at MATCHESFASHION.COM, said in a statement. “That’s why this program is so important. We want to support the next generation of tech talent just as we are renowned for supporting emerging fashion talent.”

Microsoft also returned for its second year as a tech partner. And NYFT Lab also welcomed Flex to the program. All partners will worked with the lab companies to enable iteration, validation, and acceleration of their technologies to push their businesses and the innovation in the industry.

“The application of technology this group is exploring has the potential to redefine how people connect with fashion,” Julie Larson-Green, chief experience officer at Microsoft, said.

Here is an overview of this year’s selected startups.

Awear, Liron Slonimsky, CEO and founder

Frequent flyer for fashion — brands get post sale usage data on fashion items by incentivizing their consumers through a frequent flyer program that unlocks rewards and experiences for them while wearing the item. 


Camera IQ, Allison Wood, CEO and founder

Augmented reality platform powering content, commerce and marketing with its the “Mobile Device Camera” technology to connect the online and offline worlds. 


E-Contenta, Zoya Andreeva, CEO and founder

Dynamic native ads platform, which utilize machine learning algorithms to analyze online users’ behavior, previous reading history and content metadata to deliver personalized brand content in real time.


FINDMINE,  Michelle Bacharach, CEO and founder

Automated “Complete the Look” technology scales outfitting across retailers and brands, ensuring shoppers see full outfits and increasing revenues. 


Markable, Joy Tang, CEO and founder

Image recognition technology that bridges the gap between digital media content and e-commerce. Viewers can click on apparel while watching TV shows, movies and other digital media to generate exact and visually similar product results. 


Obsess, Neha Singh, CEO and founder

Virtual reality platform for experiential shopping that enables immersive 360 shopping experiences in store and on the web.   


Point 93, Samantha Zirkin, CEO and founder

Leverages dynamic, equitable pricing to enable a novel conversation between retailers and customers, capturing customer data and eradicating the need for sales and deep discounts. 


Snap Tech, Jenny Griffiths, CEO and founder

Visual search and discovery platform letting consumers discover the exact or a similar item available for purchase from any image. Licensing to retailers, publishers and social networks, Snap Tech automatically finds similar items from over 8 million items, or from your product catalogue, in just 0.3 seconds.


Zeekit, Yael Vizel, CEO and founder

Platform that enables shoppers to virtually see themselves in new outfits and get size recommendations while shopping online, taking the guessing out of the fashion shopping experience. 

By Ashley Paintsil



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