Outfittery, Germany-based curated shopping service, has raised €13 million, approximately $17,820,400), led by Highland Capital Partners Europe with participation from existing investors including Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures and VC fund Kreativwirtschaft managed by IBB Beteiligungsgesellschaft.
“In a very short time frame OUTFITTERY has proven to be a major disruptor to the massive menswear category in Europe,” Sam Brooks, partner at Highland Capital Partners Europe, said. “Its innovative focus on personalized curation is translating into hyper growth.
The company will use the investment to expand its high-quality men’s fashion line and further fuel its international growth, including expanding into several more European countries this year.
“We are very proud to have gained another very renowned investor in Highland, supporting our vision and making it possible for us to continue to rapidly expand our market position,” Outfittery founder, Julia Bösch, said. “Our goal is to become the go-to online portal for men’s fashion in Europe. The cornerstones for our success are personalized service and uncompromising customer focus.”
OUTFITTERY makes it easier for men to shop for clothes on the Internet. Customers answer just a few questions about clothing style and sizes on the site. After customers are profiled, OUTFITTERY’s style experts contact customers personally and put together customized outfits, which are conveniently sent to the customer’s home. Whatever the customer likes, they keep, sending back everything else.