People Style Watch Partners with Joyus to Launch a Video E-commerce Site
Video Shopping Becomes All the Rage
Shopping via video seems to be the new trend in e-commerce. Following on the heels of the Zappos.com, Overlay.TV partnership, People StyleWatch is the latest brand to launch a video e-commerce shopping platform in the form of a 16-part, co-branded video series hosted by People StyleWatch senior editor Zoe Ruderman.
The launch of the site leads right into the holiday season and helps highlight the brand as shoppers plan their gift purchases. All products featured in the videos will be $100 or less, a relatively low price point was designed to reach the widest possible audience.
Links within articles where the videos are hosted lead consumers directly to webpages to buy the product they are watching. People StyleWatch is also encouraging its readers to Tweet products they’ve bought and images of themselves wearing the items they’ve purchased.
The videos are produced by Joyus, a video shopping platform that uses a fresh blend of e-commerce and video. A series of on-air personalities walk the viewer through style ideas in a video clip while links to the items mentioned appear around the clip. The series with People StyleWatch will feature brands worn by trendsetting celebrities like Kris Nations, Gorjana, and Chloe + Isabel. While watching a video, products can be moved into a shopping cart that will eventually lead to the Joyus site for purchase. People StyleWatch and Joyus will share revenues from each purchase.
In an interview on Minonline, People Digital general manager Liz White said, “E-commerce is a natural extension of the People StyleWatch business model given the brand’s focus on providing style inspiration at accessible prices.”
“We’re constantly exploring new ways to add value on both the consumer and revenue side which is why the Joyus partnership makes so much sense for us,” she said. “It gives the shopping experience a show-and-tell feel, which is different than anything we have done before. It also allows us to lend an editorial voice and direction to the shopping experience in an organic way.”
People StyleWatch has proven itself as a leader in delivering its readers a way to afford the looks they love from the celebrities they follow so merging video and e-commerce online will make the publication even more attractive to it audience.
By: Ashley Paintsil