Pose Wants to Pay you to Snap Photos of Your Most Stylish Finds
Pose Gets $4.6M in Funding
When celebrity fashion designer and stylist Rachel Zoe puts her stamp of approval on something, it usually will be something that people start to take notice of and Los-Angeles based iPhone app Pose has seen the results of that. Launched back in 2011, the app has gained major traction with customers and major seed funding, a cool $4.6 million from, investors that include GRP Partners, True Ventures, Mousse Partners, and Rachel Zoe herself.
Co-founded by Dustin Rosen and Justin Whyne, Pose is a mobile platform available as a free app for iPhone and Android, that allows users to share their shopping experiences with each other. When a person is out shopping and spots a unique jacket or an interesting pair of shoes, Pose wants a snapshot of that. After the shopper tags the photo with their current location and the item’s price, they are able to share the URL generated by the snapshot with their friends who can leave comments and post it to their social networks. Users can browse photos they have shared in the app’s style feed, which illustrates the social shopping component that Pose wants to promote.
Pose has partnered with many popular brands including Aerie by American Eagle, DKNY, Jewelmint.com, Levi’s and True Religion and has also signed on a number of fashion experts, designers, bloggers, and stylists to share content on the app. It is continuing to build its audience by debuting new features that make the site more attractive for new user growth.
The founders of Pose just recently launched its first ever native app made especially for the iPad and its first ever revenue generating component, which can be used on all its platforms. “Shoppable content,” which links items tagged in Pose photos directly to the e-commerce sites that sell them, allows users complete a purchase without ever having to leave the Pose app then Pose collects an affiliate fee through each sale that has came from its platform. Although the company is taking money from each sale, a majority of the money generated from each sale will be given to the user who first shared the photo and deposited into the user’s PayPal account. Pose will also show each user detailed analytics on the purchasing activity around the items they’ve tagged and shared on the app. People are always looking for ways to make money, so with this new feature Pose will open the door for even more exposure and stronger user loyalty as they start to rewarding people who use the app.
By: Ashley Paintsil