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Will Recycling Children’s Clothing be a New Approach to Embracing Sustainability?

There is no hotter topic these days than sustainability and the going green movement, especially in the retail industry.

Children’s clothing brand, WearHop is making moves to provide sustainable fashion for kids at discounted prices.

WearHop is essentially renting the clothing for the season- a new approach to recycling. The site sells new or “like-new” clothing at a 40 to 70 percent discount for the season. Parents can return the clothes rather than throw them out or banning them to basement storage for years.


The company, which Newell runs out of her Falls Church, Va. home, has around 1,000 items for rent and parents pay different monthly fees for each piece, depending on whether it is new or used, Katerina Newell, CEO of WearHop, says in an interview with the Washington Post.

“The goal was to help parents save money,” Newell says. “Instead of spending time reselling or donating old clothing, they can just send it back.”

The site also offers great deals for a top-end brand of children’s clothing for parents on tight budgets. It can reduce clutter too because those boxes of old clothes that kids so quickly grow out of can really take up room.


Although the site offers a really good way to recycle clothing, there could be a small bump in the way it works. Parents may be wary to rent clothes already worn by children other than their own and everyone knows how hard of a beating children’s clothes can get. Mud stains, spills, rips and tears are all inevitable when there are kids involved. So what happens when the clothes are ruined?

Newell answers this on her site’s FAQ.

“We know toddlers can be messy [and] we expect to see signs of wear on the rented items and our cleaning team can handle minor damage,” she says. “If an item is extensively damaged or destroyed, you will be charged the purchase price for the item [and] the item is then yours to keep.”

Screenshot 2014-03-05 16.16.10Image Credits: WearHop

This whole system is great for going green and protecting the environment but can raise some questions or concerns by consumers and parents in particular. So what are parents actually saying?

Ellen Schimdt, the mother behind blog, Baby Meets City, reviewed the site and thinks it’s great.

“Here’s where I think Wearhop is particularly useful- special occasion and outerwear,” she says. “The most expensive clothes that your child will wear the least!”

Ashleigh Walls of blog, Living Off Love and Coffee, says her two children will be almost 3 years apart and she still has some of their clothing she’s holding on to that could easily be passed down, but its a long time before the youngest will catch up to most of the sizes of the older child.

“Had I known earlier about WearHop I could have saved my family a lot of money and headache over clothing, while allowing them to wear stylish trendy clothing I normally wouldn’t be able to afford,” she says.

Looks like parents are happy with the site so it may be worth a try.

By Tricia Bogan



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  1. Very nice post. Going green is good for the environment and also for business. By going green, WearHop – the retail industry is not only providing parents a good way to buy kids clothes at affordable rates but also taking a major step to protect the environment.

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