Although there was a recent worldwide economic downfall, the Flavors and Fragrances market experienced major growth and expansion in 2012. The demand from companies who manufacture perfumes, cosmetics, household products, and food and beverages drive this constant demand. Consumers are also proving to be more willing and adventurous when it comes to trying new fragrances and flavors, which help increase the F&F’s growth as an industry.
F&F companies are now beginning to expand their products and ideas to regions of the globe which are highly populated and expanding like Africa, Latin America, the Asia-Pacific and the Middle East. The Asia-Pacific, South America and Western Europe follow North America as the world’s largest markets for different fragrances and flavors. The market leader of the global F&F industry is Givaundan, followed by other members of the industry such as Firmenich, Symrise, Wild Flavors and Frutarom.
Research and Markets’ new report will provide its consumers with an in-depth analysis of this expansive global flavor and fragrances market. Along with their success and what drove them to where they are now. Details of the challenges the market faced will be discussed as well. F&F is an extremely competitive market, and these parts of the industry as well as strategies they have used will be mentioned. The competitive aspect of the market is also highlighted and the key players are profiled with their strategies for this market.