After adding the “US Mobile Wallet Market Insight,” Research and Markets now announces a new addition, “India Ayurvedic Cosmetics market Opportunity Analysis 2018” report to their offering.
Research and Markets is the world’s leading source for international market research reports and market data, providing businesses with the latest data on international and regional markets, ket industries, the top companies, new products and the latest trends.
Consumers worldwide, especially in India, are going green, mostly in the cosmetics market, which has been driven by products that use natural or herbal components. The market share of natural based products has been increasing gradually and companies are feeling pressured to focus on sustainability and reduce their environmental footprints.
Indians have been traditionally inclined toward natural products such as makeup, hair oils and salt and sugar scrubs, for their beauty needs. Consumers around the world have started to be more aware of the benefits of using natural herbs, that companies are now translating the ancient Ayurvedic recipes into modern easy to use formats with superior quality.
Consumers are becoming more conscious of the ingredients that go into the products and are averse to chemicals that are known to cause side effects. Companies are engaging in advanced research of plant-derived peptides, encapsulated actives, active plant stem cells, complex extraction processes and clinical testing to deliver products that are acceptable to the well-informed customers.
Today, the Indian cosmetics industry has a plethora of herbal cosmetics brands such as Forest Essentials, Biotique, Himalaya, Biossom Kochhar, VLCC, Dabur and Lotus.
In the coming decades, the market for Ayurvedic cosmetics products in India is expected to grow at a rapid pace and the market is only beginning to get populated with these brands.
By Pia Talwar