FashInvest Exclusive: Retail Patent Issued to Zugara
"The Virtual Dressing Room” of the Future Receives Patent
This week Zugara announced their success in patenting an “augmented reality social commerce platform.” The United States Patent and Trademark Office issued the company its first patent and CEO Matt Szymccyk believes that “for the future of retail, it's an important one.”
The so called “Webcam Social Shopper” (WSS) simulates the act of trying on a virtual and wearable item within a video feed and also gives one the ability to use gestures in order to control the navigation through the interfaces and take pictures to share with others. WSS can be used on gadgets such as tablets, smart-phones, depth-sensing cameras and many more.
Zugara emphasizes on the fact that the newly issued patent is a milestone for the company due to the fact that “virtual dressing rooms" will play a critical role in retail's multi-channel future and other companies such as Forrester, eMarketer, Cisco, Microsoft and eBay support this ideology.
The Webcam Social Shopper makes use of “augmented reality” in order to turn one's webcam into a real-time and interactive mirror without the hassle of downloading or any type of plug-ins. The shopper is given the ability to hold up a clothing item in front of him/herself and immediately know if the item's style, color or size is as wished.
Zugara was founded in 2009 to develop the Webcam Social Shopper which is a patented commerce platform and interface that gives retailers a more social and visual experience for their customers.
By Melanie Marusic