Home » Collaboration » Twist of Fate: Rosie Assoulin and Morgenthal Frederics collaborate on line of sunglasses
The Demolition Man frames. | Image screenshot: Moda Operandi

Twist of Fate: Rosie Assoulin and Morgenthal Frederics collaborate on line of sunglasses

Great minds think alike when it comes to Rosie Assoulin and Jeff Press, the brains behind the new Rosie Assoulin x Morgenthal Frederics collection.

Unless you’ve been living under a rock, you may have noticed that Rosie Assoulin, the New York based designer that debuted her ready-to-wear brand four years ago, has been making quite the scene.

Each season the designer translates her whimsical, fun aesthetic beyond her clothes into accessories. We’ve seen jewelry, shoes and bags from Assoulin, and now there’s sunglasses.

You may have seen models sporting the sunglasses at her recent SS17 presentation, and wondered who she worked with to create them.

Assoulin teamed up with Morgenthal Frederics designer, Jeff Press, to create two styles of the sunglasses that recently hit the market.

The Demolition Man frame features a small Crown-Panto and geometric bridge, and the On the Boardwalk frame takes vintage to the next level with an oversized octagon frame.

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Images courtesy: Rosie Assoulin

When asked, Assoulin and Press say it was fate that brought them together to bond over their love of fashion, obscure references and sunglasses.

“Rosie and I were inducted into the CFDA at the same time, and we happened to be seated next to each other at the welcome ceremony,” Press said in a CFDA report. “We spoke about how much we admire each other’s collections, and a conversation was born about possibly working together.”

Both sunglasses are made with pure titanium and acetate and retail for $495.

“Rosie has an affinity for vintage frames, and with our longstanding heritage in eyewear, I was able to narrow in quickly on what would be compelling to both of our customers,” Press said. 

Assoulin said her love for eyewear, serves not only as an eye protector, but an expression of a person’s style. 

“It is such a strong communicator of an attitude, a time, an energy,” Assoulin said. “And if I am honest, I’ll admit that it always makes me feel a little bit cooler!”

By Kendal Parliament



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