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So far the team at Rothy’s says they’ve used over 5 million plastic water bottles to form the fibers that these shoes are made from. | Image courtesy: @rothys

Rothy’s raises $7 million to develop shoe fiber technology

Rothy’s, a San Francisco-based sustainable shoe brand, has raised $7 million in Series A funding. The investment round was led by Lightspeed Venture Partners, with participation from Grace Beauty Capital, M13 and Finn Capital Partners. Roth Martin and Stephen Hawthornthwaite launched the direct-to-consumer brand in 2015 at the rise of the athleisure trend. They were focused …

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