SeenIt, an AI-powered fashion search platform based in India, has raised an undisclosed amount of angel funding.
The investment came from Calcutta Angels Network and Augment Ventures.
In a VCCircle report, Pradyumna Dalmia, founder of Calcutta Angels Network, said that “SeenIt was already among the top five traffic drivers to some of the leading fashion e-commerce sites in India.”
Ankita Sancheti, Saksham Karwal and Vedanta Kumar co-founded SeenIt in April 2015 and recently graduated from Indian startup accelerator, Axilor Ventures.
The app and web platform helps shoppers turn to a fashion community to find fashion items from pictures on social media outlets, including Instagram and Snapchat — just like The Hunt, a similar fashion search app founded in 2012, which has since been acquired by Pinterest.
The search platform has a particular focus on celebrity style, since it encourages shoppers to post pictures of fashion pieces they find from tabloids. Users can also shop from movie trailers and collections put together by members of the SeenIt community, and the platform recommends similar items to buy.
Sancheti, Karwal and Kumar have also rounded up some fashion heavyweights including Moda Operandi, Nike, Puma and Koovs as the search platform’s clients and runs paid campaigns for these brands on SeenIt.
In keeping with his promise to “focus on the product,” Dalmia told VCCircle that the new investment will be used to “build and improve features, and beef up our design and engineering teams.”
In addition to these expansion efforts, the team at SeenIt said they will also launch a personalized feed for shoppers and add new revenue streams with personalized ads and transactions as the revenue focus.