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Shedul wants to the reduce friction customers and beauty and wellness professionals face when they're booking appointments. | Image courtesy: Shedul

Shedul raises $6 million to streamline beauty booking services

Shedul, a beauty and wellness booking platform based in Dubai and Warsaw, has raised $6 million in Series A funding. The company has raised $6.6 million to date.

The investment round was led by Middle East Venture Partners, with participation from BECO Capital and Lumia Capital.

“[Shedul] has made best-in-class software accessible to the massive beauty industry, which still largely operates offline,” Chris Rogers, partner at Lumia Capital, said in a TechCrunch report. “We are extremely impressed with the company’s growth trajectory.”

William Zeqiri co-founded Shedul in 2015 with Nick Miller, which helps beauty and wellness professionals manage appointments with the startup’s booking software. The software is free for all of its merchants to use to help them schedule appointments, reduce no-shows and allow customers to book online.

Shedul also has a built-in point-of-sale system that helps its merchants take care of sales transactions, invoicing, receipts, taxes and product management.

The booking platform is currently being used by over 40,000 merchants in over 120 countries, according to company executives.

The new investment will be used to add more merchants to the platform and develop a two-way marketplace. The funding will also be used to add paid offerings to its existing booking technology.

By Michele Piermatteo

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