Home » Investment » Shiseido acquires MatchCo and its shade matching service
With its newest acquisition, Shiseido hopes to capitalize on the rise of customization and personalization. | Image courtesy: MatchCo.

Shiseido acquires MatchCo and its shade matching service

Shiseido Americas Corporation has acquired U.S. beauty startup MatchCo, which has developed technology that helps beauty shoppers purchase the correct shade of foundation for their skin. SAC CEO, Marc Rey, has declined to say how much the startup was purchased for or its current sales volume. “MatchCo is a truly unique company with a transformational technology platform, …

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