Shopify continues its market expansion with Shopify Plus, a one-stop, white glove e-commerce solution that’s designed to be used by large companies and high-volume customers.
Founded in 2006, Shopify helps small emerging businesses get off the ground and grow into successful companies by creating great technology, making it accessible to people that previously wouldn’t be able to afford it. Shopify powers thousands of online retailers such as General Electric, Amnesty International, CrossFit and GitHub.
Shopify Plus is a side project designed to help companies grow with the platform-Shopify’s primary focus will remain on small businesses. The platform allows users to easily and quickly create their own online store without all the technical work involved in developing their own website, or the huge expense of having someone else build it.
Shopify Plus starts at $995 per month, versus $179 for the most expensive standard Shopify offering. New big retailers, such as L.A. Lakers and Patagonia who have crossed over from other platform providers, will have the opportunity to have a small team from Shopify specifically address their unique needs. Customers on the new “Plus Plans” will get access to a dedicated project manager, an account manager, personalized support contacts, negotiated Shopify Payments rates, increased API calls and early access to beta features.
Harley Finkelstein, Chief Platform Officer of Shopify said that the Shopify team found some of its larger clients, including DODOcase, were scaling to large business sizes. Shopify was receiving such a high demand that big brands were switching over from existing enterprise-grade solutions such as Magento.
“Over the last couple of years, what we’ve noticed is that some of our stores have actually grown really big on Shopify, kind of going from zero to hero,” said Finkelstein in an interview with TechCrunch. “GoldiBlox started last year on Shopify, after a Kickstarter project, and on Sunday that had a Super Bowl ad. It turns out that a lot of companies actually grow really big on Shopify, and Shopify is able to not only handle their growth, but really help them with their growth.”
Finkelstein noted that Shopify’s mission remains to provide the best possible support, both offline and online, to small and medium-sized business owners and merchants. Some of the biggest players in the e-commerce world could end up having a significant impact on Shopify’s business.
By Pia Talwar