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“Showrooming”, the New Online Shopping Trend, Isn’t as Threatening as Many Initially Thought

Turns out, “showrooming” isn’t as threatening as many may have initially feared, according to results from the latest eCustomerServiceIndex from IMRG and eDigitalResearch as 47 percent of shoppers usually just read product reviews while in-store, 39 percent of shoppers price-check and 33 percent order items that are out of stock.

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