In 2013, over 70 million mobile apps were downloaded worldwide and generated $26 billion in revenue. Clearly mobile is an important space for companies to try and cash in on and focusing on a specific piece of mobile development called A/B testing may be a good place to start.
According to Smashing.com’s “Ultimate Guide to A/B Testing” A/B testing measures which versions of an element, like a website, are better suited to the market a company is trying to reach. A company would have two versions of an element, A and B, and a metric that defines success between those two elements. To determine which version is better, the company tests each version with the market they’re trying to reach, simultaneously. In the end, the company measures which version was more successful and selects that version for real-world use
A/B testing is important for companies to make sure they’re putting out the best sites for their customers to interact with-Obama’s presidential campaign raised an extra $60 million in donations by A/B testing the campaign’s website landing page, so it’s a pretty big deal.
Traditional A/B testing for websites is different from A/B testing for mobile apps, because of the constant coding updates websites undergo, so a different platform has to be used to make sure the launch of a mobile app is successful.
Splitforce, Inc has created an A/B testing framework for apps built using native iOS, Android and the Unity game development engine to make it easier for companies to do launch their mobile apps. Splitforce helps app makers understand how to create apps that help companies engage more with their and make more money.
With Splitforce, companies can test different versions of their apps’ text, images, colors and track which versions are having the greatest impact on their key mobile metrics and in a filing with the U.S. Securities and Exchange Commission, the company just reported it has raised $150,000 in new debt funding.
Splitforce reported their revenue as below $1 million within the SEC Filing detailing the transaction and noted they began raising money on Feb. 11, 2014. As of today, the entire $150,000 offering has been sold to private investors, no remaining investment is being sought at this time. (Market Brief, Splitforce)