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Spoke is bringing a time-honored tailoring tradition online. | Image screenshot: Spoke-London.com

Spoke raises $1.8 million to expand bespoke pants brand

Spoke, a bespoke pants brand based in the U.K,  has raised $1.8 million in seed funding. The company has raised over $2 million to date.

The round was led by Oxford Capital, with participation from Forward Partners, Seedcamp and angel investors Advaney, Derek Lovelock and Robert Easton. As a part of the investment, Will Orde of Oxford Capital will be joining Spoke’s executive board.

“We’re very pleased to further invest in Ben and his talented team at Spoke,” Nic Brisbourne, founding partner at Forward Partners, said in a Tech City News report. “This fundraise underlines the huge future growth potential of Spoke in global markets and Ben’s skill as an entrepreneur.”

Ben Farren, founded Spoke in 2014 with the goal of offering men clothes that fit, feel and look great. The pants are cut in multiple sizes and finished when a customer places an order.

The brand currently serves 500,000 customers annually and has sold more than 30,000 pairs of chinos in 30 countries around the world, according to company executives.

The company will use the new investment to develop and grow its product lines and farther extend its reach to global consumers.

“At Spoke, we’re using a digital platform to build a better, smarter menswear brand,” Farren said. “We think that fit comes first, and that traditional retailers and brands do a terrible job of delivering it. We’re hugely excited by the difference we can make in men’s fashion, and this investment will allow us to bring our fit focus to new product categories, and expand the reach of our marketing to a host of new customers.”

By Emily Miller 

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