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In-Store Beacon Platform InMarket Releases Data on User Experience

Customer interaction and experience was brought to a new level with Apple’s iBeacon platform, but now InMarket, a mobile-to-mortar platform, is releasing data on their beacon technology and have a brand case study to back their findings. InMarket is reporting that “beacon engagements achieve a 45 percent interaction rate, or 5 times higher than traditional …

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