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In-store vs. Ecommerce: What Does Today’s Consumer REALLY Want?

Imprint Plus, the makers of reusable customized name badges and signage, conducted a survey of 1,000 men and women throughout the country to determine shopping preferences in today’s market and how consumers see online buying experience compared to in-store experiences. The survey resulted in the following three groups: those who prefer to shop online (32.50%), …

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