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STRATACACHE Pushes Growth with Acquisition of Walkbase

STRATACACHE recently announced that it has added Walkbase to its family of complementary digital media/ad tech solution companies, expanding their industry-leading global footprint of scalable, high­ performance marketing technologies. Walkbase, based out of Finland, is a pioneer in highly advanced in­-store marketing and analytics for smartphones and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their real ­time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence­ based mobile ad targeting systems. Walkbase’s world­ class solution directly aligns with the STRATACACHE customer experience strategy – helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.

The Walkbase solution uses existing in­-store technology – such as Wi­Fi enabled devices and access points, digital signs, sensors and beacons – to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via the digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.

“The holy grail of advertising for our retail clients is tying a mobile persona to a buying history and making that actionable in store via digital signage and mobile engagement. This 360-degree view of the customer – linking online interests to in­-store behavior – is what makes Walkbase so valuable,” said Chris Riegel, CEO of STRATACACHE. “I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in­-store behavior at the point of decision.”

The Walkbase solution uses existing in­-store technology – such as Wi­Fi enabled devices and access points, digital signs, sensors and beacons – to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via the digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.

“The holy grail of advertising for our retail clients is tying a mobile persona to a buying history and making that actionable in store via digital signage and mobile engagement. This 360-degree view of the customer – linking online interests to in­-store behavior – is what makes Walkbase so valuable,” said Chris Riegel, CEO of STRATACACHE. “I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in­-store behavior at the point of decision.”

STRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point­of­decision, generating new sales opportunities and enhanced retail profitability. 

By Lolita A. Alford

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