Project Runway Winner Christian Siriano’s Accessories Startup Taking it to the Next Level
Praised start-up Send the Trend has been acquired by globally recognized home shopping powerhouse, QVC. Terms of the deal are yet to be disclosed. Send The Trend was created by Divya Gugnani, Mariah Chase, and Project Runway winner Christian Siriano, with the intention of eliminating the overwhelming atmosphere of shopping in department stores and alleviating the “overpriced and under stocked” conundrum of boutique shopping. Siriano has since contributed exclusive collections designed for the site. Additionally, Send the Trend was a trailblazer in the implementation of the burgeoning subscription model.
JOOR Raises $2.25M in Series A Funding Led by Battery Ventures
JOOR, a startup wholesale marketplace for boutiques and contemporary women’s fashion brands creates a resourceful and easy way for buyers to expand, purchase, and strategically buy. The company, launched in March 2010, is currently endorsed by the Council of Fashion Designers in America (CFDA) and has recently shown growth in membership from 75 to 250 brands and from 500 to over 7,500 boutiques. The online buying site is members-only with an extensive application for interested brands and boutiques. Brands feature their current collections while boutique buyers have the ability to select color, quantity, and easily contact the brand representatives and/or sales team. The site currently offers real time access and buying reports so that online purchases can flow efficiently.
J. Hilburn Pulls $5M in Series C Funding Round Led by Bridgescale Partners with Participation from Battery Ventures
J. Hilburn is a custom men’s clothing company from Dallas, TX founded by Hil Davis and Veeral Rathod, two Wall Street guys, in 2007. The company is truly changing the custom men’s market with their personal luxury approach by offering the same fabric and construction quality as high-end brands for a much lower cost. Employing “style advisers” that act as a direct sales force, customers are treated to home or office visits for measurements, fittings, and consultation. Starting out with custom dress shirts, the product line now consists of trousers, cashmere sweaters, polos, leather goods, and cuff links.
Funding Led by Battery Ventures & Founder Collective
Send the Trend aims to be a one-stop boutique that curates fashion accessories for women. After taking a short ‘Style Survey’, recommendations are then made by the sites stylists towards a customers personal taste regarding jewelry, sunglasses, scarves and more. 5 selections are disseminated to the shopper on the first of each month with most items going for around $30 (with free shipping). The platform makes it easier for women by eliminating the amount of time spent on the multitude of fashion accessories websites.