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TagWalk is the Google of fashion. | Image screenshot: TagWalk

TagWalk raises seed round to expand fashion search engine

TagWalk, a Paris-based fashion search engine, has raised an undisclosed amount of seed funding.

The investment came from Carmen Busquets, a prominent fashion angel investor with companies including Armarium, Moda Operandi, Net-a-Porter, Flont, Farfetch and Business of Fashion in her portfolio.

“It’s a tool that is acutely aligned with the industry’s needs and one that will very likely be used everyday,” Busquets said in a WWD report. “We all know what it’s like to [trawl through] Google trying to find the right words to find that ‘thing’ we saw.”

Alexandra Van Houtte, a former stylist assistant at Numéro magazine, bootstrapped the site with 10,000 euros ($10,620 at current exchange) in January 2016 and now has a team of seven on staff.

The site, which serves as a fashion search engine, lets users search through looks from shows during fashion weeks in New York, London, Milan and Paris each season.

It’s essentially a B2B tool that helps members of the fashion industry— editors, stylists, journalists, trend forecasters and fashion enthusiasts — find ready-to-wear, pre-collection and resort looks by using keywords, the same way one would on Google.

It initially launched with womenswear, but has since expanded with menswear, streetstyle and accessories. And it covers all brands that present fashion shows on and off the Fashion Calendar.

On the consumer side, the site’s four main features are its ‘Moodboards’ feature that lets users create moodboards from the looks they save, ‘Tag Talk,’ a content series that features interviews from fashion industry players, ‘Tag Trends,’ which populates each season’s main trends based on the most tagged keywords and ‘Tag Models,’ where users can see the most popular models of each season.

On the business side, the site generates revenue through selling data, which includes custom analytics given to buyers and merchandisers during fashion seasons that detail which tags are trending. Emerging brands that put on fashion presentations can pay to have their collections featured on the site.

The new investment will be used to further develop TagWalk ‘s artificial intelligence capabilities, so Van Houtte and her team spend less time manually creating tags and keywords, and expand its features of emerging designers.

By Ashley Paintsil

 

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