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Farfetch's 'Store of the Future' retail concept will be a focal point of the event. | Image screenshot: FarfetchOS

Farfetch is beating tech giants to the punch with Farfetch OS

Farfetch is slated to host a one-day, invitation-only event called FarfetchOS on April 12 at the new Design Museum in London.

FarfetchOS, is an innovation event patterned after Apple and Google’s developer events, and is aimed at promoting consumer-centric innovations and new technologies for fashion retailers. Over 200 guests, including brands, retailers and other members of the industry are set to attend.

Industry thought leaders including Natalie Massanet, who just joined Farfetch as co-chairman, Buro 24/7 founder Miroslava Duma and DST managing partner Tom Stafford will be feature panelists. 

José Neves, CEO and founder of Farfetch, told WWD that FarfetchOS is “something new.” In the future, he’d like to make the event an annual affair that is small and intimate.

“It’s a different type of hybrid, and hopefully it’s going to be exciting,” he said. “We want to make it a decision-maker’s event.”

Farfetch was founded in 2008 as an international digital sales platform for brick-and-mortar fashion retailers, and has since expanded into building and hosting stand-alone e-commerce sites for brands like Manolo Blahnik.

The company has a $1 billion-plus valuation, and boasts success with its latest suite of technologies that bring together online and in-store experiences for shoppers using Browns, the London-based luxury retailer it acquired in 2015, as a test offshoot for its ‘Store of the Future’ retail concept. 

The ‘Store of the Future’ is a set of white label retail solutions aimed at helping luxury retailers better interact with their customers online and in their stores, and will be a focal point of the event with a physical showcase.

In addition, Farfetch has partnered with Bain & Co. to work on a study on the future of luxury fashion. The findings of the study will be revealed at the event. 

“This is really about how we see the world in the next three to five years,” Neves told WWD. “We want to get out of this three-to-12-month mindset and think, ‘How will people shop for fashion in five years’ time?’ ” “That’s the essence of it. Hopefully, it’s going to be exciting. Whether people embrace it sooner, later or never, we’ll see.” 

By Naomi Wakiaga 



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