Tecovas, the direct-to-consumer western brand, announces it has raised $2.6 million in funding to expand its team, marketing efforts, and product line.
The Austin-based brand launched in fall 2015 with the goal of redefining the luxury western footwear market, offering classic, high-quality boots at prices unattainable through traditional retail models.
The funding was led by YETI Capital and joined by existing investors. YETI Capital is not affiliated with YETI Coolers, LLC (“YETI”), but instead is a private investment vehicle created by YETI’s founders (Roy and Ryan Seiders) along with a prominent private capital investor. Roy Seiders will join the board of Tecovas following the investment round.
“We have set lofty goals at Tecovas – to disrupt a large market with great products at unbeatable price points. We are pleased with our progress so far, which includes bringing in tens of thousands of new customers this year,” said Paul Hedrick, Tecovas’ Founder & CEO. “I am very excited to bring such well-respected new partners onto the team. We’re on a great trajectory but we’re 100% focused on continuing to improve our products and customer experience as we grow the business.”
Named after the Tecovas formation in west Texas, a geological wonder known for its awe-inspiring hues and enduring topography, Tecovas’ products similarly live on as icons of classic beauty and durability