TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announces an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade’s industry-leading Appointments-as-a-Service platform.
Retail store associates can now use Mad Mobile’s leading Concierge Solution to access TimeTrade appointments with a calendar view of their daily tasks, enabling them to better manage their day on mobile devices. With this integration, store associates can directly view appointments made via TimeTrade from store websites, mobile devices, search engines, and social apps. The integrated solution also gives associates a direct view of customer-specific information.
The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations by offering the right products and experience.
A lack of awareness and understanding around customer engagement is a major sticking point. All too often retailers fall back on above the line advertising to draw in new customers, without thinking about their existing customer base and how to make them more engaged (and, as a result, loyal).
Retailers and brands must transition from simply selling to customers to establishing relationships with them through personalized digital experiences driven by relevant content. Customers expect to be inspired, influenced, engaged and reassured that they have selected the right supplier and product. Customer experience defines a retailer’s success and this experience is the leading brand differentiator in a buying decision, leaving behind criteria such as product and price.
For consistent omnichannel management, retailers must consolidate complex product information, descriptions, and digital media assets from multiple systems and departments to fuel their different sales channels and marketing systems with consistent and high-quality information.
The next wave of leading brands and retailers understand the need to unleash the disruptive power of data to drive customer engagement. They use master-data fueled solutions as a single source of truth to stay ahead of the competition.
“We are excited to work with TimeTrade to leverage their industry-leading intelligent appointment scheduling platform as an additional source of value for our customers,” said Mad Mobile CEO Bruce Bennett. “TimeTrade’s ability to provide a high-quality flow of appointments, along with their direct reach to shoppers across multiple channels, personalizes the shopping experience at stores and increases sales.”
“Mad Mobile’s retail solution helps retailers by giving store associates the ability to combine functionality for clienteling, assisted selling, engagement, and productivity,” said TimeTrade SVP Cimarron Buser. “Engagement is deeper when shoppers get a ‘we’ve been expecting you’ welcome experience upon arrival at the store for their appointments, and the integrated TimeTrade-Mad Mobile solution enhances deep-dive information so the store associate can personalize the shopper experience and better serve customers.”
By Lolita A. Alford