Untuckit, a New York-based shirting brand, has raised $30 million in venture funding.
The investment came from Kleiner Perkins.
“There is a renaissance happening in retail that favors brands who can directly connect with and understand their consumers,” Mood Rowghani, general partner at Kleiner Perkins, said in a statement. “Untuckit demonstrates a special synergy between online and offline that touches consumers in both their physical and digital worlds.”
Chris Riccobono and Aaron Sanandres, initially launched Untuckit in 2012 as a men’s shirting brand, but has since expanded with women’s shirts. The brand’s flagship product is a tailored shirt designed to be worn untucked.
Sweaters, polos, jackets, sweatshirts, performance wear, tees and heneleys have also been added to the brand’s product offering. Untuckit customers can purchase the products online or in one of the brand’s the eight stores.
“We started the company with a vision to design clothing that works for the way people live today,” Riccobono and Aaron Sanadres, said in release.
The new investment will be used to fund the expansion of the brand’s women’s line and launch children’s apparel. The funding will also be used to increase the company’s growth by opening 15 new stores.