WindowsWear recently celebrated their one year anniversary since launching on Nov. 19, 2012 and received a friends and family round of financing at the same time. Investors such as Barclays Capital, Coach, eBay, Goldman Sachs, Nomura Securities and others lead the funds in efforts to help the fashion-tech startup expand and cover more countries in the future.
In a short amount of time, WindowsWear, the window shopping and trend forecasting website that features the world’s fashion windows online in real-time, has become a leading authority on the world’s fashion window displays. The company covers seven major fashion capitals from around the world and features over 20,000 images of fashion show displays from 524 exclusive brands. Since its launch, the fashion-tech startup has developed three business models: WindowsWear Pro, WindowsWear Shopping and WindowsWear Tours.
WindowsWear Pro was launched as a tool for professionals to further their work in the visual and design segments of the fashion industry, providing inspiration, trend reports, analysis and exclusive access to the world’s fashion windows and latest styles. The site offers extensive overview of the global fashion industry’s multi-billion dollar window and visual merchandising activities.
“The three WindowsWear business models appeal to the diverse interests of our user base,” said Mike Niemtzow, President & Co-Founder of WindowsWear. “WindowsWear PRO is becoming a premier tool for the fashion industry. WindowsWear Shopping allows consumers to digitally shop the latest products from windows around the globe. And the tours showcase windows just as art is showcased in a museum.”
WindowsWear Shopping allows consumers to shop form hand-selected fashion window displays created by prominent fashion brands and stylists from around the world. They have affiliate agreements with 40 global brands such as Bergdorf Goodman, Harrods, Macy’s and Lord & Taylor.
WindowsWear Tours brings the company’s unique knowledge of window displays offline to New York City tourists where participants can experience and discover the Big Apple’s best fashion window displays from an artistic and creative perspective.
In its first year, WindowsWear.com generated over 80,000 visits from more than 32,000 unique visitors. The site has received over 575,000 page views from a growing user base on six of the seven continents. Visitors spend about an average of 19 minutes on the site per visit.
With over 100,000 Facebook Likes, WindowsWear has fans and followers from major fashion companies such as Sofia Vergara, Christian Louboutin and Stefano Gabanna. Many fashion magazines such as ELLE, Glamour, Redbook, Lucky, Rue La La, The London Look and The Wall Street Journal recognized the company as an important tool that every visual merchandiser and creative professional should use.
Glamour (Brazil) called it “the Google Earth of store windows.”
“You have to see this site,” said Elle (Mexico).
“WindowsWear is so thankful to everyone that has helped the company achieve so much in its first year,” said Jon Harani, CEO & Co-Founder of WindowsWear. “We’ve received so much positive feedback. We did not expect to accomplish so much at such a rapid rate.”
By Pia Talwar