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ZipFit is tackling the denim fit issue. | Image courtesy: ZipFit

ZipFit raises $2.1 million to tackle denim shopping online

ZipFit, an online service that helps shoppers find high end denim that fits, has raised $2.1 million in venture funding. The company has raised $2.8 million to date.

While investors in the round were undisclosed, a Form D filing with the U.S. Securities and Exchange Commission lists Dana Wright, a partner at Math Ventures, as an individual related to the investment.

Liz Kammel Tilatti co-founded the Chicago-based startup with Alexandria Batdorf and Seth Pychewicz in 2012 to help men find high end denim that fits through an algorithm-powered fit finder. The company has since expanded into women’s and children’s denim.

ZipFit helps shoppers find the right fit by prompting them to put in information about their build, and the brands and fits of denim they already own to give them suggestions about what denim they should try out from brands including Citizens of Humanity, DL1961, 7 for all Mankind and AG.

As an added bonus for shoppers, the team at ZipFit has consultants that visit them in their homes to give custom tailoring services.

Currently the site’s algorithm isn’t fully developed to help women find jeans on the site.

The new investment will be used to further develop the company’s services for women, since they only have access to an assortment of denim and very little access to the fitting services. 

By Ashley Paintsil

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